Know your customer utilities (independent service providers) are competing to establish leadership and differentiation in a fragmented market. As critical mass is the primary determinant of success and value-add, either consolidation or an exit is expected, leaving one or two remaining utilities. In order to survive and thrive, utilities should consider their value proposition and digital strategy against emerging market threats and opportunities and differentiate their product with a first-mover mentality. The core blockchain functionalities can completely reinvent the KYC utility technology architecture. A KYC blockchain promises to eliminate duplicate data entry during onboarding for corporate customers while providing new revenue sources for participating banks and upstream data providers.