The KuppingerCole IT Model and the API Economy
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API Economy: The Consumer View

Combined Session
Thursday, April 19, 2012 11:30—12:30
Location: Auditorium

There are two sides of the API Economy: The Provider view which focus on delivering Cloud Services and exposing the APIs. And the Consumer view, which makes use of these services.

When looking at the consumers, there are two types: The one are the real consumers, e.g. the organizations building business services by orchestrating the exposed services – by making use of the API Economy. They pay for the ability to build better business services by using those APIs, paid or for free. But they will be increasingly willing to pay for that. And notably, they are using the API way instead of the sometimes big, fat on-premise SaaS applications because they thus can provide tailored business services – the services the business users really want.

On the other hand, there are the consumers which are providers. These are creating new services based on existing ones which again might expose their APIs. In fact, their approach isn’t really different, because their business service is something which sells better to the business users.
In this session, we will look at the consumer view of the API Economy and focus on how to efficiently make use of the new opportunities using orchestration, specific cloud platforms, on-premise development tools, and other approaches. We especially will focus on the strengths and weaknesses of the different approaches and provide a high-level overview of vendors in that marketspace.

API Economy: The Consumer View
Presentation deck
API Economy: The Consumer View
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