Jessica Constantinidis: Who Are Your Customers, and Why Do They Need You or Your Product? Find the Real Business Goal You Need to Achieve by Thinking Differently

In order to watch this video, you have to log in or create an account, if you don't have one yet.


Please allow functional cookies if you want to login using Google, Facebook or Amazon

Today, if you want to respond to new competitors or communicate with people who might buy your product, you must refresh your view of who your internal and external customers are and how you can reach them. Similar questions apply to all business models : What are you doing today to make a difference? How can you optimize in ways that match our new reality? Is agility at your business core?  Nowadays, nobody can afford to make assumptions as time and money are restricted, and most are in a cost optimization phase. However with the right focus and right lens it might actually be the innovation break your company needed. Let’s see how to make lemonade in 2020.

Language: English • Duration: 15:42 • Resolution: 1280x720

Learn more about this virtual event


KuppingerCole PLUS

Get access to the whole body of KC PLUS research including Leadership Compass documents for only €800 a year

KuppingerCole Select

Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.

Stay Connected

KuppingerCole on social media

How can we help you

Send an inquiry

Call Us +49 211 2370770

Mo – Fr 8:00 – 17:00

Other videos