Jessica Constantinidis: Who Are Your Customers, and Why Do They Need You or Your Product? Find the Real Business Goal You Need to Achieve by Thinking Differently

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Today, if you want to respond to new competitors or communicate with people who might buy your product, you must refresh your view of who your internal and external customers are and how you can reach them. Similar questions apply to all business models : What are you doing today to make a difference? How can you optimize in ways that match our new reality? Is agility at your business core?  Nowadays, nobody can afford to make assumptions as time and money are restricted, and most are in a cost optimization phase. However with the right focus and right lens it might actually be the innovation break your company needed. Let’s see how to make lemonade in 2020.

Language: English • Duration: 15:42 • Resolution: 1280x720

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