Marketing Automation, AI & Bots

  •  TYPE: Track    START DATE:  Wednesday, October 23, 2019     START TIME: 13:30  
Parent Track

Moderator(s):

Continuing Professional Education Credits:

KuppingerCole is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State Boards of accountancy have final authority on the acceptance of individual courses for CPE credits. Complaints regarding registered sponsors may be submitted to the National Registry through its website: www.learningmarket.org


After attending this track you will be able to:

  • Describe AI and other relevant technologies
  • Explain what exactly privacy is and why it can make or break a Data Science project
  • Name the business cost of poor privacy processes
  • Describe standard methods for ensuring privacy
  • Explain how A.I. can impact this whole matter (negatively)
  • Exemplify how A.I. can be tackled with A.I. for ensuring privacy

You can get 2 CPEs for this track.

Sessions:

The Impact of AI in Data Science Related Privacy

Date: Wednesday, October 23, 2019 Time: 13:30-14:30

The Impact of AI in Data Science Related Privacy
Dr. Zacharias Voulgaris, Data Science Partnership Ltd

Description of AI and other relevant technologies What exactly privacy is and why it can make or break a Data Science project The business cost of poor privacy processes Some standard methods for ensuring privacy How A.I. can impact this whole matter (negatively) How A.I. can be tackled with A.I. for ensuring privacy Some useful considerations about AI, Privacy and DS Future trends

Panel: Protecting Customer Data through APIs and Machine Learning
Allan Foster, ForgeRock • Katryna Dow, Meeco • Dr. Zacharias Voulgaris, Data Science Partnership Ltd • Joe Zanini, Ping Identity

The prevalence of API Attacks increasing more and more, and most all go unnoticed until it is far too late. However, many have been very visible lately including recent attacks on Instagram, Verizon, and Facebook. Many of the Security and DevOps leaders we speak to will tell us they: 1. don’t know if they are under attack, 2. don't know how many APIs they have, and 3. don't have detailed visibility into API activity once authentication has occurred. Machine Learning can be used to...

AI in Marketing Automation: Potentials and Limits

Date: Wednesday, October 23, 2019 Time: 14:30-15:30

AI in Marketing Automation: Potentials and Limits
Roland Bühler, KuppingerCole

Artificial intelligence and machine learning techniques are becoming more and more important for marketing. ML offers new possibilities to analyze customer data, enabling individual marketing measures to be delivered. Nevertheless, privacy is often a concern when it comes to ML. Furthermore, legislation based on GDPR has to be considered.

What is Service Design and How can Organizations Utilize it
Mikko Koivisto, Hellon

Service design has emerged over the past decade as a key approach to developing services and customer experiences. In this talk Mikko Koivisto will explain what service design is, for what kind of challenges organisations can utilize it and what value it brings.   


Amsterdam

Conference

Consumer Identity World EU 2019

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
Mastercard Visa American Express PayPal
Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Oct 22 - 24, 2019 Amsterdam