Marketing Automation, AI & Bots

  •  TYPE: Track    START DATE:  Thursday, September 26, 2019     START TIME: 13:30    LOCATION:  Emerald 3
Parent Track

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Continuing Professional Education Credits:

KuppingerCole is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State Boards of accountancy have final authority on the acceptance of individual courses for CPE credits. Complaints regarding registered sponsors may be submitted to the National Registry through its website: www.learningmarket.org


After attending this track you will be able to:

  • Explain how attackers are using AI to data mine personal information and target you for disinformation campaigns
  • Desribe why we need to protect online consumers from their own behaviour
  • Name the most common API attacks today
  • Give an overview of how Machine Learning works
  • Explain how Machine Learning is the best first line of defense against API attacks
  • Describe how dynamic ML behavioral analysis can find attacks faster and with more precision than traditional access policies
  • Show ways to improve your customer experience by creating a collaborative relationship between your marketing and engineering teams
  • Explain why Customer experience is not just about UX and UI but underlying engineering and thus, a strong collaboration with Engineering is necessary
  • Describe why Engineering should understand that the definition of advanced, sophisticated technology is one that delivers excellent customer experience
  • Explain why Account Takeover is a Fraud Problem

You can get 2 CPEs for this track.

Sessions:

Consumer Privacy vs. Artificial Intelligence

Date: Thursday, September 26, 2019 Time: 13:30-14:30

Consumer Privacy vs. Artificial Intelligence
Kevin Murphy, Rylem Consulting

Modern cybersecurity threats have evolved into very effective disinformation campaigns based on what they know about you. What can we collectively do to protect our consumers and our democratic institutions that we rely upon? Hint: the solution is more than just technology. Privacy laws are antiquated Key takeaways: Governments are too slow to respond Attackers are using AI to data mine your information and target you for disinformation campaigns We...

Panel: Protecting Customer Data through APIs and Machine Learning
Allan Foster, ForgeRock • Joe Zanini, Ping Identity • Kevin Murphy, Rylem Consulting • Nathan Lau, Federal Bureau of Investigation - Seattle Division


Better Together: Marketing and Engineering Collaborate to Improve CX

Date: Thursday, September 26, 2019 Time: 14:30-15:30

Better Together: Marketing and Engineering Collaborate to Improve CX
Rakesh Soni, LoginRadius

Improving customer experience is an essential aspect of staying ahead of the market. A Walker survey predicted that by 2020, customer experience will be the key brand differentiator over product and price. According to Econsultancy and Adobe, great customer experience can best be achieved with technology. Evidently, marketing and engineering need to work together, yet there is often a disconnection between the two. Marketing departments don’t always understand important elements of...

Panel: Why Account Takeover is Really a Fraud Problem
Justin Richer, Bespoke Engineering, LLC • Scott Olson, iovation • Tim Maciejewski, Boku Identity • Balraj Dhillon, Simeio Solutions

Account takeover (ATO) attacks are skyrocketing. In fact, a recent analysis by iovation found a 220% increase in ATO e-commerce attacks - dramatically outpacing other fraud types. There is no doubt that an ATO attack can cause serious friction with your good customers and leave them incredibly frustrated. It also leaves your business exposed to fraud. Although many still think of ATO as just a “front door problem” (at login), companies may be better served leaving that door open...

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Seattle, USA

Conference

Consumer Identity World USA 2019

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Sep 25 - 27, 2019 Seattle, USA

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