Customer Experience & Marketing Automation

  •  TYPE: Track    START DATE: Thursday, May 16, 2019     START TIME: 14:30  
Parent Track


Customer Experience (CX) is the central starting point when it comes to the strategic definition of your Management. Managing millions of identities and handling several millions of interactions per day is a technical challenge that changes every day. However, ease of use, efficiency, and joy of use by the customer are indispensable prerequisites. At the same time, it is mandatory that every consumer can have controlled access to his data.

Marketing automation is software and strategy at the same time that allows companies to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into satisfied customers. This type of marketing typically generates significant new revenue for companies and provides an excellent return on the investment required. The term “marketing automation” has become a buzz-word even in the It focused business. Marketing automation can be a fantastic tool to help a company to nurture their leads across multiple channels, prioritize the right leads to engaging with.

Continuing Professional Education Credits:

KuppingerCole is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State Boards of accountancy have final authority on the acceptance of individual courses for CPE credits. Complaints regarding registered sponsors may be submitted to the National Registry through its website:

After attending this track you will be able to:

  • Explain why it is important to balance user experience with security and privacy
  • Resolve the conflict between designer, end user, and IT security
  • Understand the various privacy regulations in effect and coming into effect around the world, and how they impact marketing automation technologies
  • Describe how to collect consent and how to manage various user preferences
  • Understand the trust score of an identity
  • Understand how to deal with mobile apps in single sign-on environments
  • Describe how to secure customer data 
  • Explain how to overcome non-technical barriers to successful CIAM initiatives

You can get 3 CPEs for this track.


Balancing User Experience, Security and Privacy in SPA Applications

Date: Thursday, May 16, 2019 Time: 14:30-15:30

Balancing User Experience, Security and Privacy in SPA Applications
Ravi Muthukrishnan, Visa

Single Page Applications that are consumer and business facing have seen unprecedented growth. This session will cover different aspects of SPA that enhance user experience and touch upon areas which cross cuts security to spur thinking around one of the hardest problems of balancing user experience with security.

How to Deal with Mobile Apps in Single Sign-On Environments
Andre Priebe, iC Consult Group

When it comes to integrating mobile apps into a single sign-on environment, there are often conflicting interests between designers, IT security, and what the end user really wants. What is the impact of a given Login procedure to security and usability? And which approaches are proven to be functional and secure? What reasonable compromise can satisfy ease-of-use and security requirements? Key takeaways: Learn how large-scale enterprises deal with these conflicts. - How to resolve the...

BYOID Case Study at Universities - How to Utilize Social Media Identity

Date: Thursday, May 16, 2019 Time: 15:30-16:30

BYOID Case Study at Universities - How to Utilize Social Media Identity
Naohiro Fujie, Itochu Techno Solutions

In recent years, the types of Identities that universities have to manage, such as parents and vendors in addition to students and faculty members, are increasing. And the it will be difficult to manage these various types of identities anymore with traditional in-house ID management systems. In this session, I will introduce our customer's case of modern ID management and communication improvement utilizing the social network and BYOID. Also I will introduce about their...

Adaptive Access will Enforce both Stronger Security and Better User Experience
André Koot, Nixu Cybersecurity • Michiel Stoop, Philips

Intelligent Search Engine for Medical Technology Products for a Web Marketplace
Dr. Hans-Peter Güllich, Dydon AG

Secure Customer Access: The role of ML and API Security

Date: Thursday, May 16, 2019 Time: 17:00-18:00

Secure Customer Access: The role of ML and API Security
Joe Zanini, Ping Identity

Gamification: The Secret Ingredient of Successful CIAM Initiatives
Hugo Löwinger, NN Group N.V.

As most EIC2019 participants will agree: consumer identity and access management (CIAM) is a key success factor in digital transformations. Still, so many CIAM initiatives never see the light of day. And when they do, success is all but guaranteed.  During this session, we will share key insights into how we use ‘The Identity Game’ to accelerate CIAM project initiation and execution leveraging the power of gamification for a.o. stakeholder engagement, business casing and...

Ensuring your (C)IAM Solution is fit for Purpose
Paul Heaney, ProofID Ltd

Munich, Germany


European Identity & Cloud Conference 2019

Registration fee:
€2100.00 $2625.00 S$3360.00 23100.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
  • May 14 - 17, 2019 Munich, Germany