CIAM Innovation & Customer Journey
- TYPE: Track START DATE: Thursday, September 20, 2018 START TIME: 13:30
Date: Thursday, September 20, 2018 Time: 13:30-14:30
How User Controlled Identities Can Improve Customer Experience Whilst Increasing Security?
Rouven Heck, ConsenSys
Panel: How Behavioral Analytics is Transforming the User Experience and your CIAM Strategy
Christian Goy, Behavioral Science Lab • Bob Hayes, Business Over Broadway • Craig Ferrara, SAP Customer Data Cloud from Gigya
Behavioral analytics is a science of learning. It looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices. Leading marketers are using this data to inform everything they do – from brand strategy to marketing campaigns and customer service as a way of providing the tailored experiences that consumers have now come to expect. No longer an added bonus for companies looking to get...
Date: Thursday, September 20, 2018 Time: 14:30-15:30
Customer Journey & Customer Experience: Delivering the right value and information
Bob Hayes, Business Over Broadway
This talk will present a new platform that was built to help enterprises help understand their customers better and deliver an exceptional customer experience. This solution helps customer-centric professionals take a comprehensive, end-to-end approach to managing the customer relationship, from mapping the customer journey and identifying pain points in the journey to generating survey questions and analyzing the resulting data to identify improvement opportunities.
Panel: How Chatbots Will Change the Way We Deal with Customers
Mark Stephen Meadows, Botanic Technologies, Inc. • Phi Nguyen, T-Mobile
It's normal for most of us to interact with technology in our daily lives. Companies lean on technologies to engage with customers, to help them with customer service, or enhance their customer experience through technology. Digital transformation has the opportunity to greatly improve a company's customer service and the overall customer experience. But companies cannot take a slow approach to implementing these technologies effectively. Consumers are used to better interactions as a result...