CIAM and the Future of Marketing
- TYPE: Track START DATE: Wednesday, November 29, 2017 START TIME: 14:00
Date: Wednesday, November 29, 2017 Time: 14:00-15:00
CRM, Marketing Automation, User Experience, and Understanding Consumer Identity
Lars Helgeson, GreenRope
Consumer identity cannot live in a vacuum. It must be apply to sales, marketing, customer service, and as many other aspects of the business as possible. This presentation will cover how the pieces fit together and how you can leverage the data you gather into building effective interactions with your leads and clients. - How to gather and store consumer data - How to leverage data in your CRM and sales process - Targeting market segments by effectively using...
The Virtuos Circle - Identity & Business Models
Renske Vermolen, PwC
Digital Identity models are driven by market developments and the underlying business models. The move from a product focus to a consumer focus has led to a migration from contracts of adhesion to contracts of trust. This change to the economic model will bring about new business opportunities and shape the future development of digital identity. Understanding the shift from product- to consumer-centric models (both identity & business) Key Takeaways:...
Date: Wednesday, November 29, 2017 Time: 15:00-16:00
Behavioral Economics and The Future of Marketing
Christian Goy, Behavioral Science Lab
Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.
The MarTech Panel
Lars Helgeson, GreenRope • Tiphaine Saltini, Neuroprofiler • Herve Le Jouan, Privowny • Christophe Benavent, University Paris Nanterre
Closing the Marketing and IT divide… “Collaboration offers huge pay off throughout the enterprise” In this panel discussion, we can explore the blending of marketing and technology. Anyone concerned with digital marketing is involved since digital by its very nature is technologically-based. We will ask what can we do to harness technology to achieve marketing goals and objectives