Consumer IoT/IoEE Security
Discover KuppingerCole
KuppingerCole Select
Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.
Blog
Data Privacy & CX
Beyond the new data privacy regulations: how to improve customer understanding and the customer experience? When it comes to state-of-the-art sales and marketing, customer experience (CX) is a highly important topic. Creating and analyzing outstanding customer journeys while considering attractive and suitable marketing touchpoints are seen as key to success when it comes to omnichannel marketing. The customer experience depends on many factors, all of which have to be considered in terms of [...]