Roles & Responsibilities at KuppingerCole:
Since 2017 Roland cooperates with KuppingerCole as a senior analyst with focus on marketing automation oriented topics. He is helping companies to optimize and to automate marketing processes – considering privacy and information security aspects.
Background & Education:
• Diploma degree Printing and Media Technology (Stuttgart Media University)
Areas of coverage:
Roland is focused on technology consulting and project management in the marketing and media sector. He is helping companies to automate marketing and to create digital customer journey maps. Considering privacy and information security aspects is mandatory in his area of activity.
Roland has experience from working at well-known agencies, IT and media companies as a consultant, technical director and business manager. He has been in charge of many international marketing IT projects for customers in industry, automotive, retail and FMCG branches.
Recent blog posts
Recent research documents
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AI for the Future of your Business: Effective, Safe, Secure & Ethical Everything we admire, love, need to survive, and that brings us further in creating a better future with a human face is and will be a result of intelligence. Synthesizing and amplifying our human intelligence have therefore the potential of leading us into a new era of prosperity like we have not seen before, if we succeed keeping AI Safe, Secure and Ethical. Since the very beginning of industrialization, and even before, we have been striving at structuring our work in a way that it becomes accessible for [...]