Analyst details

Roland Bühler Senior Analyst

Hamburg

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Roles & Responsibilities at KuppingerCole:

Since 2017 Roland cooperates with KuppingerCole as a senior analyst with focus on marketing automation oriented topics. He is helping companies to optimize and to automate marketing processes – considering privacy and information security aspects.

Background & Education:

•    Diploma degree Printing and Media Technology (Stuttgart Media University)
•    He has certificates in PRINCE2, ITIL, Scrum, Java and Data Protection

   

Areas of coverage:

Roland is focused on technology consulting and project management in the marketing and media sector. He is helping companies to automate marketing and to create digital customer journey maps. Considering privacy and information security aspects is mandatory in his area of activity.

Professional experience:

Roland has experience from working at well-known agencies, IT and media companies as a consultant, technical director and business manager. He has been in charge of many international marketing IT projects for customers in industry, automotive, retail and FMCG branches.

Recent blog posts


Recent research documents

Leadership Brief

Leadership Brief: The Limits of AI in Marketing Automation - 79007

Artificial intelligence and machine learning are megatrends in marketing analytics and automation—it's often seen as the holy grail of digital marketing, as its possibilities seem to be endless. But are they? This leadership brief discusses typical limits and risks of ML-based…

Leadership Brief

Leadership Brief: Machine Learning, Marketing, and Privacy - 80032

Artificial intelligence and machine learning techniques are becoming more and more important for marketing. ML offers new possibilities to analyze customer data, enabling individual marketing measures to be delivered. Nevertheless, privacy is often a concern when it comes to ML.…

Leadership Brief

Leadership Brief: AI and Machine Learning – The Basics in a Nutshell - 80033

Artificial intelligence is becoming more and more important for various applications in almost all industrial sectors. This leadership brief gives a basic overview of the main principles of artificial intelligence (AI), with a strong focus on machine learning (ML). Typical use cases are…

Leadership Brief

Leadership Brief: Marketing, IoT, and Privacy - 80034

The Internet of Things (IoT) is an IT megatrend. Apart from offering new possibilities and experiences to its users, IoT is highly interesting for marketers as it offers new ways to communicate with consumers and customers, leading to new possibilities in terms of analytics and consumer…


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