Roland Bühler

Fellow Analyst
Hamburg / Germany
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Roles & Responsibilities at KuppingerCole:

Since 2017 Roland cooperates with KuppingerCole as a senior analyst with focus on marketing automation oriented topics. He is helping companies to optimize and to automate marketing processes – considering privacy and information security aspects.

Background & Education:

•    Diploma degree Printing and Media Technology (Stuttgart Media University)
•    He has certificates in PRINCE2, ITIL, Scrum, Java and Data Protection

Areas of coverage:

Roland is focused on technology consulting and project management in the marketing and media sector. He is helping companies to automate marketing and to create digital customer journey maps. Considering privacy and information security aspects is mandatory in his area of activity.

Professional experience:

Roland has experience from working at well-known agencies, IT and media companies as a consultant, technical director and business manager. He has been in charge of many international marketing IT projects for customers in industry, automotive, retail and FMCG branches.

Recent research

Leadership Compass

Customer Data Platforms

This report provides an overview of the market for customer data platforms (CDPs). Such solutions help businesses to build customer profiles and customer segments based on input from various data silos throughout their organization. Furthermore, CDPs help companies to optimize the customer…

Leadership Brief

Machine Customers - The Impact of Consumer Bots on Customer Journeys

Machine customers are already present in many markets, driven by trends such as IoT. This leadership brief gives an overview on how to prepare to satisfy the needs of consumer bots and other autonomous machines when they are shopping. The customer journeys of machines are driven by data,…

Executive View

Adobe: Experience Cloud

When optimizing customer centricity and customer journeys across all touchpoints, automation is key. Various aspects have to be considered in order to create an individual and fit-for-purpose customer experience. Adobe’s Experience Cloud consists of various applications and services that…

Market Compass

Conversational AI Building Platforms

The KuppingerCole Market Compass provides an overview of the product or service offerings in a certain market segment. This Market Compass covers conversational AI building platforms with a focus on chatbot solutions. Such solutions are a common trend in marketing, sales, service management,…

Leadership Brief

Beyond Marketing: The Future of Customer Interaction

Customer interaction is much more than marketing—it comprises all touchpoints during the customer journey. And the borders are becoming more and more blurry as many areas, such as marketing, sales, service, support, and consultancy are part of customer experience (CX). Furthermore,…

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