Analyst/Advisor details

Roland Bühler Fellow Analyst


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Roles & Responsibilities at KuppingerCole:

Since 2017 Roland cooperates with KuppingerCole as a senior analyst with focus on marketing automation oriented topics. He is helping companies to optimize and to automate marketing processes – considering privacy and information security aspects.

Background & Education:

•    Diploma degree Printing and Media Technology (Stuttgart Media University)
•    He has certificates in PRINCE2, ITIL, Scrum, Java and Data Protection


Areas of coverage:

Roland is focused on technology consulting and project management in the marketing and media sector. He is helping companies to automate marketing and to create digital customer journey maps. Considering privacy and information security aspects is mandatory in his area of activity.

Professional experience:

Roland has experience from working at well-known agencies, IT and media companies as a consultant, technical director and business manager. He has been in charge of many international marketing IT projects for customers in industry, automotive, retail and FMCG branches.

Recent blog posts

Recent research documents

Executive View

Adobe: Experience Cloud

When optimizing customer centricity and customer journeys across all touchpoints, automation is key. Various aspects have to be considered in order to create an individual and fit-for-purpose customer experience. Adobe’s Experience Cloud consists of various applications and services…

Market Compass

Market Compass: Conversational AI Building Platforms - 80384

The KuppingerCole Market Compass provides an overview of the product or service offerings in a certain market segment. This Market Compass covers conversational AI building platforms with a focus on chatbot solutions. Such solutions are a common trend in marketing, sales, service…

Leadership Brief

Leadership Brief: Beyond Marketing: The Future of Customer Interaction - 80292

Customer interaction is much more than marketing—it comprises all touchpoints during the customer journey. And the borders are becoming more and more blurry as many areas, such as marketing, sales, service, support, and consultancy are part of customer experience (CX). Furthermore,…

Executive View

Executive View: Informatica: Customer 360 - 80290

When optimizing customer centricity and customer engagement, data is an important resource. To ensure an ideal customer experience, various challenges across the customer lifecycle must be solved. Informatica’s Customer 360 solution is designed to manage data across the entire…

Leadership Brief

Leadership Brief: Top 3 Initiatives to Improve CX and Customer Journeys - 80293

When it comes to digital marketing, companies of all business sectors try to constantly improve customer experience (CX) and customer journeys. In many cases, there is a single focus on technological topics, such as machine learning or conversational interfaces. But, is technology the key…