EIC 2012 Keynote: How Mobility Clouds the Future and SOA / Web 2.0 gives way to the Cloud API

So our first keynote of the evening, delighted to introduce Andre Joran founder and CEO of ping identity. And his subject is how mobility clouds the future. And you have 20 minutes. I'll give you a shout when you've got three or four to go 20 minutes, only 57 slides. Thank You. And get going. All right. So thanks for coming. My name is Andre Duran and I'm the CEO of ping identity. And I want to thank Richard Cole for having me here today. So I'm here to talk about the future and unlike my past, I'm not gonna mention Federation or SAML, hopefully not even once.

Stand up here to talk about the inevitability of complexity, organizational sex, universal truth, and the path that leads us from a world full of cloud APIs, mobility, and identity. But first my abstract, I read this in detail really for the first time yesterday. And it occurred to me that it looks an awful lot like a disclaimer. So here's my abstract. Here's a disclaimer, but I speak the truth and the truth requires no disclaimer. So I'm here to talk to you about mobility and the cloud.

And you see, I think of these two things as two halves of the same coin, I view them as interrelated independently change, they change the way it must prepare for the future. And together, I believe they represent a revolution in computing. They also cannot be ignored. And if you don't believe me, look at the data. Mobility is big. It's already big. It's not just smartphones and tablets. The two combined are dwarfing PCs, which as you can see as the red area up top. And of course we already know that cloud was big.

And if you didn't experience that or you haven't experienced that here's proof, So big things are happening and they must be true because the analysts are telling us that's how it is, but what are we going to do about them? And this is where I think cloud APIs and identity fit in. So the book of my talk will discuss the importance and indeed the inevitability of cloud APIs and identity. I believe cloud APIs are going to help us scale distributed computing to internet scale and identity is here to secure it.

Now I think about cloud APIs and identity, I think of Metallica and the San Francisco symphony. You wouldn't normally think of Metallica and a Phil harmonic playing together independently. They're both incredible, but together they're awesome. And if you've never heard it, they did play live one evening and record it. They had a mosh pit up front full of tattooed people and right behind them, a box full of elder statesmen, drinking wine and having grapes.

It was insane, but I'm getting ahead of myself suddenly go back to my abstract and give you an abstract of my abstract, suffice it to say, cloud and mobility are changing everything and we can't ignore or avoid it. They're disruptive. And they will transform.

As I said, how it will think about delivering value in the future. And this isn't something new. It's only new at the scale at which we think about it or describe it. And of course, identity is going to be key. So to begin with, I, I know all of you have grand plans, but your plan isn't to make things beautifully complex.

In fact, your plan is to make things beautifully simple, but it's not always that easy. And that's because irrespective of your plans, when you're not paying attention, complexity happens. And if you're not careful, you will find yourself in a bind. You see it's easier to get into things than it is to get out of things. Here's our roadmap to stability for Afghanistan and our roadmap to health in the United States. And you thought your job was tough while agility is all of the rave in it. The fact of the matter is layers happen. This looks a lot like it infrastructure today.

And what if every time the weather changed, you were asked to put on the appropriate clothing, but not take off what you had on that's the mainframe sitting in the middle there. So the science of complexity predicts that the edge of chaos happens somewhere between totally ordered systems and totally random systems, smartphones, tablets, cloud, they're all pushing us to the edge of chaos, but it's not all bad.

In fact, sometimes out of chaos comes beautiful things, unexpected things. I believe innovation happens at the edge of chaos and furthermore mobility in cloud. They promise to transform your business for the better reducing costs and making things more efficient. That is if you're not crushed by their complexity. So my mission is to tell you why cloud API is an identity in a world full of mobility and cloud are in your future. But first I'm gonna have to set the right perspective. You have to know your place in the universe.

So no matter how big you think you are, fact of the matter is this is you. You may be big, but big is a relative term. You're not an island. You don't operate in a vacuum. Everyone is a part of something larger. And I'm not just talking about it. I'm talking about your entire company. You operate in an industry. The industry operates in a country. The country operates in a global economy. And so on. All of these things are connected. Your company is separate and discrete, but it's also interdependent. It's interdependent.

The way colonies are interdependent and like all con colonies, your businesses must organize, must coordinate, and they must communicate. So I'm not just talking about the coordination between teams or departments or business units, stepping back, resolving out. I'm talking about the coordination between partner suppliers and customers. We're all a part of something larger than ourselves. And the sooner we recognize that the faster we'll compete in this new world. So it used to be that SOA was designed to give us internal agility. It was the right idea. It was simply not the final scale.

It was the wrong scale. Enterprise scale is not enough. We need to think internet scale or cloud scale. And to do that, we need to think about cloud APIs. So I'm here to talk to you about cloud APIs. And I'm not just gonna say do them because they will feel good, although they will don't do them, do them because they will result in something profound, something beautiful. And many times something unexpected.

I'm here to tell you, well, I'm not here to tell you how to make mules, but I am here to tell you about cloud APIs and that they are the key to organizational sex, the gateway to data interchange at scale internet scale. And if you think I'm crazy, just wait. I'm just getting started. Wealth. Well thought out cloud APIs are the handle by which data will be interchanged between partners and applications everywhere. And without them, the interface to your company on the internet will be missing.

It will become programmatically impossible for you to do business in a future without planning for this inevitability. But don't take my word for it. This is simply universal truth. I'm so sure cloud mobility, APIs and our identity are in your future. That I will share three universal truths to prove it. But before I again, let me start with universal truth.

63 27, which states everything makes sense to someone universal truth. Number one, our problems are fractal. Meaning our problems repeat in infinite detail. It just depends on your resolution. We've been here before and we'll be here again. And in such a view job, your job in it is never done. It only changes to be more of the same on a different day at a different scale. 20 years ago, we created DLS or shared objects to abstract code and complexity from developers, enabling them to embed functions into their applications with greater speed. This would be a problem. Okay?

We don't need to back up. Let's skip back. 20 years later, your entire enterprise is exposing its data and unique enterprise value via cloud APIs. While the methods scale and object has changed, the concept is the same enable developers to do quickly allow them to enable, oh, am I not working? I guess you need to see how do I get rid of this? Let's see here. Give me a second. Thanks doc. There You go. Little better call it. The enterprise mashup are internet scale, distributed computing.

So XML and soap were optimized for the delivery of services and applications within the enterprise. And I believe these are giving way now to restful cloud APIs. So the news flashes you've spent your entire career, essentially doing the same thing. Ill bet at different resolutions. And you will keep doing them at infinite detail, repeated at different resolutions forever universal truth. Number two, business mirrors life.

According to Wikipedia, the universal book of knowledge, our current definition is based on biology and it describes living systems as having seven characteristics, they maintain homeostasis. They organize, they metabolize, they grow, adapt, respond, and reproduce. FYI. Your business does the exact same thing. Businesses organized. They form teams and departments and business units. They metabolize, they transform ideas and time into products, services, and profits. And they adapt. They respond to competition and changing markets. If they don't do these things over time, they will die.

But what's intriguing is that higher level organisms also communicate via various means. Humans have been doing it since day one. We communicate via sound, smoke, gestures wire. We use our mouths, our eyes, our hands, our body language. We communicate by smell, by touch by vision. And just about everything in between. Computers are no different. They communicate by punch tape and tape drive floppy, disc optical, disc token, ring, ethernet, wifi Ymax 3g, 4g. By satellite, every time the communication gets broader, it touches more nodes and it becomes fasters.

Computers are driven to network at larger and larger scale. And when it comes to computers, talking to computers at internet scale, cloud APIs are the doorway, no cloud APIs for partners and customers is like a door without a handle.

You know, something is there, but you don't know how to get in and talk to it. It effectively says we exist, but we're closed for business. So the conclusion here is that businesses are living intelligent organisms unto themselves. And as such, they have a need to communicate and cloud APIs are going to become the new language at internet scale, distributed computing, universal truth. Number three, Life networks through networking, we achieve greater efficiencies and economies of scale, even Darwin would endorse this maximum. In many species.

An outcast is a sentence to death in our own lives. We're more efficient because we separate duties. We specialize doing only that, which we are absolutely the most productive. The specialization affords us a quality of life. What if we had to make our own cars, distill our own gas, build our own planes anyways, regardless of whether or not you believe me, Vince surf was once quoted as saying, everything is connected and like Wikipedia or Kim Cameron or Craig Burton. If Vince surf says it, it must be true.

The, But don't take my word for it. Just look at Facebook, the fastest growing network right up until Instagram in the last 18 months. But I digress. The conclusion is we are driven to network and networking enables greater value. Specialization speciation focus requires interdependency and strong networks are a way to coordinate that interdependency.

Therefore we will continue to network weaving ever so much tighter our relationship in, in our ecosystem Because I know I'm nearly out of time, even though I don't see clocks facing me, but I'm probably out of time and I've less than seven and a half million years to render an answer. And I've spent all of my time stating the obvious. I'm just gonna give you the answer to the ultimate question of life, the universe, and everything. And should you know the question you can can come see me later, cloud APIs, they're all about data. 66% of Salesforce. Traffic does not come through web browsers.

It comes in via their APIs. APIs will open up new markets for customers and channels. Those APIs used externally will unlock the power of partners to use business assets and to extend the reach of your products and services to customers and markets that you may not otherwise easily reach. Cloud APIs can be private. They'll promote innovation. There are better way to organize it because they'll accelerate development by allowing others to use assets without all the bureaucracy. It's not just for large companies. The technologies are standardized and creating lots of apps.

Powered by APIs will become a crucial channel for value delivery over the course of the next decade. But we won't just open up our data to anybody. So we're going to need identity and an identity infrastructure. Think of that as the steel thread, it's the constant that spans security domains to convey user context and to correctly authorize transactions no matter where they occur. So in summary, cloud APIs and identity are in many ways the new frontier, they are the new network perimeter. Your old network perimeter is becoming irrelevant.

Identity is central to this new world in securing and controlling this new environment. And you will need to focus on things such as OAuth and security token services. If those are new terms, please see us later. The architecture for this distilled looks something like this. Developers will build applications, accessing your APIs. You will need an infrastructure to support those APIs. To proxy the APIs. You will need an infrastructure that talks the protocol of identity in a restful environment, a security, token service and OAuth.

We've worked with several pioneering and innovative companies to do just that. Here's a few of those companies, Which leads me to the ultimate existential question. Why does ping exist? And the long answer is we exist to enable and protect identity, to unravel the mysteries of identity and help our customers do the same all without too much pain. The short answer is revealed via universal truth 34, and it tells us it's hard to retrofit correctness. We have 40 years of legacy layers and layers of infrastructure to pull forward into this new world. And that's not going to be easy.

I wanna thank you for listening and invite you all to our ping party tonight at 9 0 1. And thank you.