In our digital business world, customer centricity has become much more than just a competitional advantage - it simply is a must. To provide the best possible experience to our customers, we need to know their preferences and therefore have to deal with personal data. Social media aware customer relationship management could be the key to the kingdom in balancing user expereince with privacy and business requirements with customer satisfaction. In THis coffee & inspiration lounge discussion Social CRM expert Dr. Olaf Reinhold will answer your questions and discuss your challenges.
