Customer Focus Is a Trap - the Recipe for Successful Digital Services Is User Engagement

  • TYPE: Roundtable DATE: Wednesday, October 21, 2020 TIME: 14:40-15.00

At KADACON, we are on a mission to help product people build better and successful digital products. One of the methodologies we’ve developed to do that is a quantification of a digital service’s ability to generate user engagement. 


Together in this session, we will discuss the following questions to find ways that will make your digital product more successful:

  • why the differentiation between customer and user is important?
  • why building a digital service around features not likely to succeed?
  • how you can increase the likelihood to succeed by building the product for your user?

Log in to download the presentation:  


David is a curiosity-driven entrepreneur & advisor, founder, and CVO at KADACON. He thoroughly enjoys figuring out how to make digital products better, especially when working with enthusiastic people on products that help users live a better life.

Session Links

Virtual Event

Customer Technology World 2020

Contact person:

Ms. Lauren Zuber
+49 211 23707725
  • Oct 20 - 22, 2020