Customer Focus Is a Trap - the Recipe for Successful Digital Services Is User Engagement

At KADACON, we are on a mission to help product people build better and successful digital products. One of the methodologies we’ve developed to do that is a quantification of a digital service’s ability to generate user engagement. 

Together in this session, we will discuss the following questions to find ways that will make your digital product more successful:

• why the differentiation between customer and user is important?
• why building a digital service around features not likely to succeed?
• how you can increase the likelihood to succeed by building the product for your user?