Building Blocks of CIAM
- TYPE: Session DATE: Wednesday, October 21, 2020 TIME: 15:20-15:40
Consumer identity and access management (CIAM) is the connective technology between consumers and brands. CIAM is an important consideration when navigating routes to market for your products and services. A consumer’s journey navigating solutions to problems is where you can leverage the CIAM building blocks — capture, engage, manage and administration — for more personalized campaigns and direct consumer engagement. Read on to learn the meaning and drivers of these building blocks.
Capture: Every business will need to capture users’ identities and profiles to engage with them in a personal manner.
- Contact person:
Ms. Lauren Zuber
- Oct 20 - 22, 2020