The problem with trust is that it must strategically built over long periods of time, but since it is very vulnerable, it can be destroyed instantly.
Data breaches are now almost an everyday occurrence - in 2018 alone, well-known brands such as FIFA, British Airways, Vision Direct, Eurostar and Marriott were affected.
Awareness is rising, so that security and data protection are becoming more and more important not only for technically experienced users, but also for everyday customers.
Building trust must be the foundation of any business strategy. The first and only starting point is to design corporate strategies in such a way that they take into account the importance of customer data and the protection of privacy. This involves both well thought-out business processes and suitable technologies.
Preventing incidents, identifying incidents in time, understanding their scope and impact, and initiating the right communication are key challenges. Because one thing is clear: Data breaches must be prevented, but if they occur, they must be handled appropriately and comprehensively.