KuppingerCole Analysts
CIW Amsterdam 2019
Agenda
MarTech - Potentials, Reality and Challenges
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AI in Marketing Automation: Potentials and Limits

Combined Session
Wednesday, October 23, 2019 14:30—15:00
Location: Salon A

Artificial intelligence and machine learning techniques are becoming more and more important for marketing. ML offers new possibilities to analyze customer data, enabling individual marketing measures to be delivered. Nevertheless, privacy is often a concern when it comes to ML. Furthermore, legislation based on GDPR has to be considered.

AI in Marketing Automation: Potentials and Limits
Presentation deck
AI in Marketing Automation: Potentials and Limits
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Roland Bühler
Roland Bühler
KuppingerCole
Roland Bühler is focused on technology consulting and project management in the marketing and media sector. He is helping companies to automate marketing and to create digital customer journey...
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