MarTech - Potentials, Reality and Challenges

  • TYPE: Combined Session DATE: Wednesday, October 23, 2019 TIME: 14:30-15:30 LOCATION: Salon A
Track

Sessions:

Artificial intelligence and machine learning techniques are becoming more and more important for marketing. ML offers new possibilities to analyze customer data, enabling individual marketing measures to be delivered. Nevertheless, privacy is often a concern when it comes to ML. Furthermore, legislation based on GDPR has to be considered.


Speaker:

Roland Bühler is focused on technology consulting and project management in the marketing and media sector. He is helping companies to automate marketing and to create digital customer journey maps. Considering privacy and information security aspects is mandatory in his area of activity....


Service design has emerged over the past decade as a key approach to developing services and customer experiences. In this talk Mikko Koivisto will explain what service design is, for what kind of challenges organisations can utilize it and what value it brings.   


Speaker:



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Session Links


Amsterdam

Conference

Consumer Identity World EU 2019

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Oct 22 - 24, 2019 Amsterdam