MarTech - Potentials, Reality and Challenges
- TYPE: Combined Session DATE: Wednesday, October 23, 2019 TIME: 14:30-15:30 LOCATION: Salon A
Sessions:
Artificial intelligence and machine learning techniques are becoming more and more important for marketing. ML offers new possibilities to analyze customer data, enabling individual marketing measures to be delivered. Nevertheless, privacy is often a concern when it comes to ML. Furthermore, legislation based on GDPR has to be considered.
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Consumer Identity World EU 2019
- Language:
- English
- Registration fee:
-
€1200.00
$1500.00
S$1920.00
13200.00 kr
- Contact person:
-
Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
- Oct 22 - 24, 2019 Amsterdam