Receive Customer Confidence

  • TYPE: Combined Session DATE: Friday, September 27, 2019 TIME: 11:30-12:30 LOCATION: Emerald 3

Panel: With Great Personalization Comes Great Responsibility

For most brands (and almost all digital marketers) personalization is the key element for success; personal data is what fuels the campaign automation engine and provides knowledge that informs both strategy and tactics. The need for customer profile data is the most common driver for customer identity management, and most customer identity and access management (CIAM) solutions aim to make registration and login as easy as possible.

However, usability barriers in signup and account activation are no longer the main concern. No matter how good the experience, the most critical prerequisite today is trust. Last year, a poll of U.S. Internet users showed that 39 percent of users said it was “highly likely” or “guaranteed” that they would walk away from a business that requires them to provide highly- personal information, and a whopping 68 percent said that they’d like to see laws similar to GDPR enacted in the U.S. Apple just announced a new IdP service that by default does not share any data with businesses, putting consumers in the driver’s seat. No trust, no consent. No consent, no data, and with no data no personalization.

However, according to the same poll mentioned above, a third of Americans are still in favor of websites and mobile applications that use their data to provide personalized ads and experiences — as long as the business behind the site or app is protecting their data and using it responsibly.

How can brands still satisfy the need for personalization and at the same time react to the heightened caution that consumers and regulators require when handling personal data? The speaker will share insights into how CIAM can help to create trust through transparency, and why CIAM security and data protection are no longer only on top of the list for CISOs and CIOs, but for CMOs and CEOs alike.

Key takeaways:


• Learn how to use personalized, content-driven solutions that still adhere to regulatory and consumer expectations for privacy and control.
• Understand how to enable seamless customer experiences while providing the business with actionable customer insights.
• Learn to successfully grow a loyalty program using customer identity and access management.


Before joining the SAP Customer Data Cloud from Gigya, Sonny led Product Marketing at HPE/Micro Focus for their Cybersecurity portfolio. Earlier in his career, he spent almost nine years at SAP, executing marketing strategies and demand gen programs to build market presence for SAP’s GRC...

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...

Megan is a brand evangelist at heart and is passionate about growth and bringing value to both users and clients. Working as the Director of Marketing and Communications at PayByPhone, she develops and maintains the North American marketing strategy to increase adoption, usage and reactivation...

John oversees the security and technology strategy for web security and web performance at Akamai. He is a frequent speaker on the topics of Internet threats, enterprise security and the digital transformation of enterprise infrastructures to become more secure and resilient in the cloud-first,...


Seattle, USA


Consumer Identity World USA 2019

Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
  • Sep 25 - 27, 2019 Seattle, USA