Enzoic will participate in a panel discussion on experiences balancing the challenges of user adoption with authentication security in a consumer web environment.
Passwords are the most common layer of security; however, billions of compromised users’ credentials are circulated on the public Internet and Dark Web. And due to the common practice of password reuse, attackers can take credentials exposure in the numerous data breaches and use them to login to other sites that haven’t been compromised. Consumer facing organizations are being forced to address security vulnerabilities created by their consumer’s password hygiene and security practices.
Numerous options exist in the market to harden authentication security. Each involves introducing some form of friction into the consumer’s experience. User testing shows consumers have extremely limited tolerance for disruptions introduced by security measures, even when those measures are designed to protect the consumer, personal information and valuable assets. Yet, when a consumer’s account is compromised on a site, the blame is directed back to site – and the brand suffers both financial and reputational damage.
This panel will examine various approaches to balancing security and user experience. We’ll consider various approaches to hardening an authentication process and the associated tradeoffs involved. We will cover the recent changes in industry standards and how different approaches can be applied across mobile and web channels. Additional topics will include: false positive and false negative alerts, the consequences of alert fatigue, and device considerations.
Attendees will leave with a better understanding of the options (CAPTCHAs, BOT Detection, Biometrics, Multi-factor authentication, Compromised credential detection, and other methods) in the context of consumer business requirements.