The Key to B2B Growth: Strong Value Networks of Customers and Partners Built on Trust

  • TYPE: Keynote DATE: Friday, September 27, 2019 TIME: 09:40-10:00
Conference Agenda

For B2B businesses, managing the end-to-end partner and customer lifecycle is difficult using legacy technologies, homegrown implementations, and manual practices. Each partner has varying needs for security roles, authorizations, and application permissions, and these elements must be handled efficiently so partners get to market quickly and so users can easily go about their day-to-day work. Meanwhile, the business’ most sensitive data must be protected against breaches in order to uphold the partner’s trust. For B2B marketing and sales teams, business customers today are accustomed to more relevant and transparent experiences as consumers and expect that same treatment in their B2B buyer journeys. This means marketing and sales teams must deliver personalized, content-driven digital experiences, transparency around data collection and processing, and meaningful control for prospects and customers over their personal data. Finally, many B2B businesses have been slow to respond to the European Union’s General Data Protection Regulation (GDPR) and, as a result, are losing ground to better prepared competitors while putting their brand reputation in jeopardy.

To overcome these challenges, Franklin Covey sought a single customer identity and access management solution to centrally manage the entire lifecycle of external digital identity, consent, authentication, and authorization. Does this sound too good to be true?

In this session, you’ll see how Franklin Covey teamed with SAP to knock down silos separating business groups, improve the ability to make one-to-one connections with audiences, and use customer trust to differentiate in the market.

Key takeaways:

 

  • Learn how a CIAM for B2B solution can:
  • Accelerate time to market through easy onboarding and personalization
  • Simplify end-to-end customer and partner lifecycle management
  • Protect B2B businesses from security and regulatory risks

Speakers:

Blaine is currently the data protection officer at Franklin Covey where he’s developed a global security and privacy strategy in order to be compliant in an ever changing security and privacy landscape. He has led the development efforts for multiple SAAS solutions that have helped...

Before joining the SAP Customer Data Cloud from Gigya, Sonny led Product Marketing at HPE/Micro Focus for their Cybersecurity portfolio. Earlier in his career, he spent almost nine years at SAP, executing marketing strategies and demand gen programs to build market presence for SAP’s GRC...


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Seattle, USA

Conference

Consumer Identity World USA 2019

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Sep 25 - 27, 2019 Seattle, USA
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