MarTech - Potentials, Reality and Challenges
- TYPE: Combined Session DATE: Thursday, September 26, 2019 TIME: 14:30-15:30 LOCATION: Emerald 3
Panel: Why Account Takeover is Really a Fraud Problem
Account takeover (ATO) attacks are skyrocketing. In fact, a recent analysis by iovation found a 220% increase in ATO e-commerce attacks - dramatically outpacing other fraud types. There is no doubt that an ATO attack can cause serious friction with your good customers and leave them incredibly frustrated. It also leaves your business exposed to fraud. Although many still think of ATO as just a “front door problem” (at login), companies may be better served leaving that door open and fighting fraud where risk occurs, e.g. during account changes, adding lines of credit and even calls to the call center.
- The variety of ways criminals are taking over accounts.
- Registration fee:
- Contact person:
Ms. Lauren Zuber
+49 211 23707725
- Sep 25 - 27, 2019 Seattle, USA