MarTech - Potentials, Reality and Challenges

  • TYPE: Combined Session DATE: Thursday, September 26, 2019 TIME: 14:30-15:30 LOCATION: Emerald 3

Panel: Why Account Takeover is Really a Fraud Problem

Account takeover (ATO) attacks are skyrocketing. In fact, a recent analysis by iovation found a 220% increase in ATO e-commerce attacks - dramatically outpacing other fraud types. There is no doubt that an ATO attack can cause serious friction with your good customers and leave them incredibly frustrated. It also leaves your business exposed to fraud. Although many still think of ATO as just a “front door problem” (at login), companies may be better served leaving that door open and fighting fraud where risk occurs, e.g. during account changes, adding lines of credit and even calls to the call center.

Key takeaways:


- The variety of ways criminals are taking over accounts.
- Where strong customer authentication is needed to stop ATO and why at login isn’t the best place to use strong customer authentication.
- How to not to compromise user experience for ATO security on mobile apps.
- Why explicit customer approval of transactions is the next step beyond simple customer notifications.

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Tim is a Director at Boku Identity leading the go-to-market strategy and product positioning for the newly formed company. Prior to joining Boku he lead risk and fraud strategy at AT&T for over 15 years where he worked to develop an omni-channel risk engine based on machine learning that...

Scott Olson is a vice president at iovation, a TransUnion Company. In this role, Olson leads efforts that focus on strategy, go to market and positioning of the product portfolio. Prior to joining iovation, he founded three businesses and served as vice president at two others that were...


Session Links

Seattle, USA


Consumer Identity World USA 2019

Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
  • Sep 25 - 27, 2019 Seattle, USA