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Evolution to Data-Driven Marketing

Combined Session
Wednesday, September 18, 2019 11:00—12:00
Location: maX 2

An insight into Deutsche Bank and is path to a data-driven marketing. Which role is played by technology, processes and culture? What are the success factors and where are the stumbling blocks?

-          Path to a data-driven marketing

-          Role of technology, processes and culture

-          Experience from Deutsche Bank

Serge Reit
Serge Reit
Deutsche Bank
Serge Reit, Deputy Head of Digital Marketing at Deutsche Bank, is responsible for the further development of dynamic and data-driven marketing. He already worked in strategy consulting and advised...
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