While undergoing digital transformation is a necessity, it brings new obstacles to light. Not only do organizations struggle to find the talent they need to bring them into this new age, they’re also grappling with the best way to handle consumer data. User consent and privacy has taken centre stage, and consumers share a mounting concern over the implications of giving their data away to corporations. Over the past few years, we’ve witnessed a gradual (and then, not so gradual) erosion of trust in technology.
At Okta, we believe deeply in the potential for technology, and that for organizations of all sizes and industries: trust is the new frontier. Today, businesses need to both adopt technology that enables them to innovate while prioritizing the security, privacy, and consent controls that help them to be trusted. We believe Okta is uniquely positioned to empower organizations navigating this new frontier and help them securely connect the right people to the right technologies at the right time.
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