With over 750.000 itsme accounts being created in the first 19 months after the product launch in the small Belgian market, it is clear that the itsme Mobile Identity solution is getting mass adoption. Several key success factors were required to get there: the right consortium; a correct mix of product characteristics with appeal for each stakeholder (verified identity, privacy, user friendliness, security); the setup of a strong ecosystem; but certainly also the recognition of the identity service as an eIDentification Service with Assurance Level High. This presentation will explain how the itsme mobile ID solution recognized at AL HIGH, was accredited as eIDAS Trust Service and got the market excited about identity: the milestones that were achieved, how the eIDAS requirements for eIDM AL HIGH and Qualified Electronic Signatures were met, crucial product characteristics loved by users and how stakeholders are convinced to get on board.
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