The AI Maturity Model for Customer Experiences

  • TYPE: Keynote DATE: Wednesday, November 21, 2018 TIME: 16:20-16:40 LOCATION: Ballroom 2
Conference Agenda

The hype cycle is peaking out as marketers wax poetic about how AI, voice, VR, omni-channel personalization, and now blockchain will disrupt our industry. But brands and agencies still don’t know where they stand or worse - how to be more nimble in a world that continues to commoditize technology and services, and data that was once a treasure trove is now being highly regulated. How can you even begin to compete and differentiate yourself in a cluttered, connected, and cognitive era? How do you know you are succeeding in implementing the best solutions for your business without changing your core strategy?

Award-Winning author and futurist, Nikos Acuña, takes on the biggest issues facing the industry over the next five years in this raw and riveting keynote, illustrating not only an audacious vision for the future of marketing, but also the very means in which to achieve it.

Key takeaways:

  • How exponential trends turn fringe experiments into free-range opportunities that impact business at a cosmological scale
  • How to build an innovation strategy through AI that maintains focus and adds incremental value to your business 
  • What signals to look for to truly enable predictive AI, voice, blockchain, and other emerging technologies for brands and agencies
  • How to differentiate and create value in a world of commoditized services and “me-too” tech capabilities
  • How the role of marketers will change over the next ten years, and how to future-proof your skills today 
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Speaker:

Nikos Acuña is an award-winning author, producer, speaker, and futurist. As Chief Visionary at Sizmek, a company that creates advertising solutions of the future, Nikos uncovers the hidden connections between brands and audiences, and encapsulates his findings in the daring video series,...


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Singapore, Singapore

Conference

Consumer Identity World APAC 2018

Language:
English
Registration fee:
€850.00 S$1360.00
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Nov 20 - 22, 2018 Singapore, Singapore

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