The hype cycle is peaking out as marketers wax poetic about how AI, voice, VR, omni-channel personalization, and now blockchain will disrupt our industry. But brands and agencies still don’t know where they stand or worse - how to be more nimble in a world that continues to commoditize technology and services, and data that was once a treasure trove is now being highly regulated. How can you even begin to compete and differentiate yourself in a cluttered, connected, and cognitive era? How do you know you are succeeding in implementing the best solutions for your business without changing your core strategy? Key takeaways: |
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