Demonstrating that humans’ irrational decisions actually follow a predictable pattern netted Behavioral Economist Richard Thaler the Nobel Prize last December. His bestseller Nudge: Improving Decisions About Health, Wealth, and Happiness looks at ways to effect change despite humans’ cognitive biases for irrational choices. In the increasingly complex marketing environment, understanding your customers’ root motivations and using them can lead to more effective marketing actions. Key takeaways: |
1. How to apply specific marketing automation strategies to glean impactful decision-making data |