Marketing is in a transitional era. New technologies have changed so much about how marketers work -- from the responsibilities of the chief marketing officer, to what content is created, and why.
The smartest marketers today are agile and able to quickly adapt to change. From experimenting with artificial intelligence (AI) and refining how to use big data to connect with consumers on their own terms and building brand loyalty with authentic storytelling.
This panel will talk about how to improve marketing strategies and customer outreach by tapping into data analytics and marketing automation and about the trends they see shaping the future of marketing.
