CRM, Marketing Automation & User Experience
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Why Identity Integration is Foundational for a Seamless User Experience

Combined Session
Friday, September 21, 2018 13:30—14:30
Location: Emerald 3

Most organizations understand the importance of identity’s role in providing privacy and security when it comes to the user experience. But identity is more than that. In fact, many organizations have moved to the understanding that identity and application contexts are actually the foundation for providing the right user experience and appropriate information disclosure. Although the connection between a great user experience and a 360 view of your users is now undeniable, reaching both of those targets has been technically challenging due to the fragmentation of identity sources and attributes across multiple systems and their intricate relationships with key applications.

In this session, Dieter Schuller will lead a discussion on how to leverage and integrate your existing identity assets for a more seamless user experience. He will share how other organizations with diverse digital user experiences have unlocked their identity assets to create a 360-degree view of their users and leveraged that to provide a seamless unified and secure experience.

Why Identity Integration is Foundational for a Seamless User Experience
Presentation deck
Why Identity Integration is Foundational for a Seamless User Experience
Click here to download the slide deck. Please note that downloads are only available for event participants and subscribers. You'll need to log in to download it.
Dieter Schuller
Dieter Schuller
Radiant Logic
For over 30 years, Dieter has been helping enterprises map technology to solve business problems. As Vice President of Sales and Business Development at Radiant Logic, he works with organizations...
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