CRM, Marketing Automation & User Experience

  • TYPE: Combined Session DATE: Friday, September 21, 2018 TIME: 13:30-14:30 LOCATION: Emerald 3
Track

Why Identity Integration is Foundational for a Seamless User Experience

Most organizations understand the importance of identity’s role in providing privacy and security when it comes to the user experience. But identity is more than that. In fact, many organizations have moved to the understanding that identity and application contexts are actually the foundation for providing the right user experience and appropriate information disclosure. Although the connection between a great user experience and a 360 view of your users is now undeniable, reaching both of those targets has been technically challenging due to the fragmentation of identity sources and attributes across multiple systems and their intricate relationships with key applications.

In this session, Dieter Schuller will lead a discussion on how to leverage and integrate your existing identity assets for a more seamless user experience. He will share how other organizations with diverse digital user experiences have unlocked their identity assets to create a 360-degree view of their users and leveraged that to provide a seamless unified and secure experience.


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Seattle, USA

Conference

Consumer Identity World USA 2018

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Sep 19 - 21, 2018 Seattle, USA