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Most organizations understand the importance of identity’s role in providing privacy and security when it comes to the user experience. But identity is more than that. In fact, many organizations have moved to the understanding that identity and application contexts are actually the foundation for providing the right user experience and appropriate information disclosure. Although the connection between a great user experience and a 360 view of your users is now undeniable, reaching both of those targets has been technically challenging due to the fragmentation of identity sources and attributes across multiple systems and their intricate relationships with key applications. |
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In this session, Dieter Schuller will lead a discussion on how to leverage and integrate your existing identity assets for a more seamless user experience. He will share how other organizations with diverse digital user experiences have unlocked their identity assets to create a 360-degree view of their users and leveraged that to provide a seamless unified and secure experience. |
Marketing is in a transitional era. New technologies have changed so much about how marketers work -- from the responsibilities of the chief marketing officer, to what content is created, and why.
The smartest marketers today are agile and able to quickly adapt to change. From experimenting with artificial intelligence (AI) and refining how to use big data to connect with consumers on their own terms and building brand loyalty with authentic storytelling.
This panel will talk about how to improve marketing strategies and customer outreach by tapping into data analytics and marketing automation and about the trends they see shaping the future of marketing.
