CRM, Marketing Automation & User Experience

  • TYPE: Combined Session DATE: Friday, September 21, 2018 TIME: 13:30-14:30 LOCATION: Emerald 3
Track

Sessions:

Most organizations understand the importance of identity’s role in providing privacy and security when it comes to the user experience. But identity is more than that. In fact, many organizations have moved to the understanding that identity and application contexts are actually the foundation for providing the right user experience and appropriate information disclosure. Although the connection between a great user experience and a 360 view of your users is now undeniable, reaching both of those targets has been technically challenging due to the fragmentation of identity sources and attributes across multiple systems and their intricate relationships with key applications.

In this session, Dieter Schuller will lead a discussion on how to leverage and integrate your existing identity assets for a more seamless user experience. He will share how other organizations with diverse digital user experiences have unlocked their identity assets to create a 360-degree view of their users and leveraged that to provide a seamless unified and secure experience.


Speaker:


Marketing is in a transitional era. New technologies have changed so much about how marketers work -- from the responsibilities of the chief marketing officer, to what content is created, and why.

The smartest marketers today are agile and able to quickly adapt to change. From experimenting with artificial intelligence (AI) and refining how to use big data to connect with consumers on their own terms and building brand loyalty with authentic storytelling.

This panel will talk about how to improve marketing strategies and customer outreach by tapping into data analytics and marketing automation and about the trends they see shaping the future of marketing.


Speakers:

Martin Gontovnikas, a.k.a Gonto, is a software engineer at heart who moved to the ‘dark side’ and is now VP of Product at Auth0, a leader in identity and access management. He considers himself lucky to have found a way to combine his two passions and apply his engineering thinking...

Hans is the CMO of Blockpass IDN and a successful entrepreneur and enthusiastic evangelist of blockchain technologies, who speaks at blockchain and fintech events globally. He is a co-founder of Chain of Things – a Hong Kong-based startup integrating blockchain & IoT devices. In 2012,...



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Seattle, USA

Conference

Consumer Identity World USA 2018

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Sep 19 - 21, 2018 Seattle, USA

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