CRM, Marketing Automation & User Experience

  • TYPE: Combined Session DATE: Wednesday, October 31, 2018 TIME: 13:30-14:30 LOCATION: Salon C
Track

Panel: The Future of Marketing

Marketing is in a transitional era. New technologies have changed so much about how marketers work -- from the responsibilities of the chief marketing officer, to what content is created, and why.

The smartest marketers today are agile and able to quickly adapt to change. From experimenting with artificial intelligence (AI) and refining how to use big data to connect with consumers on their own terms and building brand loyalty with authentic storytelling.

This panel will talk about how to improve marketing strategies and customer outreach by tapping into data analytics and marketing automation and about the trends they see shaping the future of marketing.


Speakers:

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...

Nathan Shedroff is the CEO of Seed Vault LTD, which is building the  Seed Token  project. A pioneer in the fields of experience design, interaction design, and information design, he is also the chair of the Design MBA programs in design strategy at California College of the Arts...


Moderator:


Amsterdam, Netherlands

Conference

Consumer Identity World EUROPE 2018

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
Mastercard Visa American Express PayPal
Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Oct 29 - 31, 2018 Amsterdam, Netherlands