CRM, Marketing Automation & User Experience
Facebook Twitter LinkedIn

CRM, Marketing Automation & User Experience

Combined Session
Wednesday, October 31, 2018 13:30—14:30
Location: Salon C

REAL WORLD LIVE DEMO - Leveraging Consumer Identity to Build Trust, Eliminate Friction and Create Value

By means of BriqBank, PwC's fully operational, cloud-based banking demo environment, we will demonstrate a number of cutting edge use cases in consumer identity applicable in banking and far beyond.

The live demonstrations you will see during this session:

The things you will take away during this session

Hugo Löwinger
Hugo Löwinger
PwC Europe
Hugo brings 15 years of experience in delivering digital identity strategy and -solutions within retail banking, payments and telco’s. His key areas of expertise include omnichannel...

Panel: The Future of Marketing

Marketing is in a transitional era. New technologies have changed so much about how marketers work -- from the responsibilities of the chief marketing officer, to what content is created, and why.

The smartest marketers today are agile and able to quickly adapt to change. From experimenting with artificial intelligence (AI) and refining how to use big data to connect with consumers on their own terms and building brand loyalty with authentic storytelling.

This panel will talk about how to improve marketing strategies and customer outreach by tapping into data analytics and marketing automation and about the trends they see shaping the future of marketing.

Christian Goy
Christian Goy
Behavioral Science Lab
Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame...
Gabriele Horcher
Gabriele Horcher
Möller Horcher Public Relations GmbH
Gabriele Horcher, entrepreneur, communication scientist, speaker, author, is a renowned expert when it comes to the future of sales and marketing. Born in 1968, she has been working as a...
Nathan Shedroff
Nathan Shedroff
Seed Vault LTD
Nathan Shedroff is the CEO of Seed Vault LTD, which is building the Seed Token project. A pioneer in the fields of experience design, interaction design, and information design, he...
Subscribe for updates
Please provide your email address