Secure Personal Information in a Strategic and User-Friendly Way
- TYPE: Combined Session DATE: Tuesday, October 30, 2018 TIME: 13:30-14:30 LOCATION: Salon A & B
Privacy has become a global concern, with regulations such as GDPR coming into effect. In this context, e-commerce businesses that operate globally cannot simply adopt data protection regulations of a single country/region. Supporting each and every regulation as they emerge is challenging and greatly increases the maintenance cost. Furthermore, these kinds of regular modifications can lead to poor customer experiences.
- Why you should invest and focus more on Privacy By Design (PbD) than individual privacy standards
In the digitalized world, passwords are not sufficient anymore to protect digital logins and transactions. What’s even worse: In 81 percent of all cases, they are the main reason for a hack. Once a password is stolen, it opens the doors to fraudulent use and data theft. Furthermore, since most consumers link their online accounts at Amazon, eBay or Twitter to their Facebook or Google account, attackers only have to hack one password in order to gain access to the entire range of applications. This also enables them to easily compromise the complete digital identity of a user. All these examples show, that passwords are outdated. Their single application for the protection of digital identities is not only careless, but very harmful. However, there is a remedy, which is reliable and widely available today: the 2- or multi-factor authentication (2FA/MFA). Providers of online portals and services can offer their users a broad range of easy-to-use tokens, which relieve consumers of the burden to remember another password – from push tokens that only have to be confirmed by tapping the “OK” field on the smartphone’s touchscreen to scanning a QR code with the smartphone’s camera. In his presentation, Dr. Amir Alsbih explains the latest challenges and solutions in the protection of digital identities and illustrates how consumers can benefit of new MFA technologies.
- Registration fee:
- Contact person:
Ms. Lauren Zuber
+49 211 23707725
- Oct 29 - 31, 2018 Amsterdam, Netherlands
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