The Customer Journey - Steps Along the Way

The focus of Consumer Identity and Access Management must be the construction of a single source of truth regarding a customer’s interaction with your organisation. This means not “scaring them off” with requests for information but building a picture of a customer that allows you to serve them, better than your competitors, as time progresses. This session will focus on applying the just-in-time and give-to-get principles in your customer interaction.

Presentation deck

The Customer Journey - Steps Along the Way

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