Customer Journey & User Experience
- TYPE: Combined Session DATE: Wednesday, November 21, 2018 TIME: 14:30-15:30 LOCATION: Ballroom 2
Intelligence in Refining Customer Journey: A Focus on User Convenience and IT Security Using Big Data and Machine Learning.
Customer today is not mere a customer but an investment. Customer journeys in our digital business need to streamline the process and improve user comfort. Without compromising on security and promising accurate capturing of metrics always assists in enhancing business opportunities.
Every business has unique customers, and each unique customer needs comprehensive out-of the box capabilities. The need of data hubs to ensure the highest security standards: primarily with secure interface authentication through OAuth2 protocol and OpenID Connect and, above all through, understand the difference between No Multifactor Authentication (MFA), MFA and smart
MFA. Build customer profiles from permission-based customer data and seamlessly orchestrate them across every application and service in your Big data Technology stack thus providing advanced intelligence to drive customer personalization.
Over and above 90% of online fraud detection techniques use rules through human reviews. These rules are a combination of data and user scanning. Major disadvantage of traditional methods is false positives thus making customer going away from your business and value of the product. An optimal approach is by collecting, categorizing, training and analysing all metrics (including online presence and social media).
- Registration fee:
- Contact person:
Ms. Lauren Zuber
+49 211 23707725
- Nov 20 - 22, 2018 Singapore, Singapore