Customer Journey & User Experience
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Customer Journey & User Experience

Combined Session
Wednesday, November 21, 2018 14:30—15:30
Location: Ballroom 2

Designing for Reassurance: Use Journeys that Help Build Trust

Designing for Reassurance: Use Journeys that Help Build Trust
Presentation deck
Designing for Reassurance: Use Journeys that Help Build Trust
Click here to download the slide deck. Please note that downloads are only available for event participants and subscribers. You'll need to log in to download it.
Sebastian Mueller
Sebastian Mueller
MING Labs
Sebastian Mueller is a business leader, advisor and investor in early-stage start-ups, as well as an author and speaker on topics around corporate innovation, digital transformation, future of work...

Intelligence in Refining Customer Journey: A Focus on User Convenience and IT Security Using Big Data and Machine Learning.

Customer today is not mere a customer but an investment. Customer journeys in our digital business need to streamline the process and improve user comfort. Without compromising on security and promising accurate capturing of metrics always assists in enhancing business opportunities.

Every business has unique customers, and each unique customer needs comprehensive out-of the box capabilities. The need of data hubs to ensure the highest security standards: primarily with secure interface authentication through OAuth2 protocol and OpenID Connect and, above all through, understand the difference between No Multifactor Authentication (MFA), MFA and smart

MFA. Build customer profiles from permission-based customer data and seamlessly orchestrate them across every application and service in your Big data Technology stack thus providing advanced intelligence to drive customer personalization.

Over and above 90% of online fraud detection techniques use rules through human reviews. These rules are a combination of data and user scanning. Major disadvantage of traditional methods is false positives thus making customer going away from your business and value of the product. An optimal approach is by collecting, categorizing, training and analysing all metrics (including online presence and social media).

Intelligence in Refining Customer Journey: A Focus on User Convenience and IT Security Using Big Data and Machine Learning.
Presentation deck
Intelligence in Refining Customer Journey: A Focus on User Convenience and IT Security Using Big Data and Machine Learning.
Click here to download the slide deck. Please note that downloads are only available for event participants and subscribers. You'll need to log in to download it.
Vishwa Kiran
Vishwa Kiran
WidasConcepts India Pvt. Ltd
Vishwa Kiran heads the Operations and development in Big Data and IT-consulting for WidasConcepts for Asia Pacific region. A software developer at heart and business leader by choice, Vishwa has...
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