What it takes to be a leader in customer loyalty and the five forces to save loyalty programs from extinction
Loyalty programs are ripe for change and the impact of blockchain and cryptocurrencies are showing signs of disrupting programs. Furthermore, members of programs are demanding simpler mobile interactions with more valuable rewards and personalization that using data to simplify and add to their lives, more than just their name!
This presentation will provide insights from our national and annual loyalty research studies ‘for love or money’ (6 editions) and the 5 forces that are critical to save programs from extinction.
