How to Build a Loyal Customer

  • TYPE: Combined Session DATE: Wednesday, November 21, 2018 TIME: 11:30-12:30 LOCATION: Ballroom 2
Conference Agenda

Saving loyalty programs from extinction

What it takes to be a leader in customer loyalty and the five forces to save loyalty programs from extinction

Loyalty programs are ripe for change and the impact of blockchain and cryptocurrencies are showing signs of disrupting programs. Furthermore, members of programs are demanding simpler mobile interactions with more valuable rewards and personalization that using data to simplify and add to their lives,  more than just their name! 

This presentation will provide insights from our national and annual loyalty research studies ‘for love or money’  (6 editions) and the 5 forces that are critical to save programs from extinction.

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Adam Posner is founder and CEO of The Point of Loyalty, a strategic consultancy that helps business increase the care and currency of existing customers. He is a customer loyalty and retention program strategist helping business build customer loyalty and retention strategies that are...


Session Links

Singapore, Singapore


Consumer Identity World APAC 2018

Registration fee:
€850.00 S$1360.00 9350.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
  • Nov 20 - 22, 2018 Singapore, Singapore