Behavioral Economics and the Future of Marketing
- TYPE: Session DATE: Thursday, December 14, 2017 TIME: 15:30-16:00 LOCATION: 3012
Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.
- Registration fee:
- Contact person:
Mr. Levent Kara
+49 211 23707710
- Dec 12 - 14, 2017 Singapore