Behavioral Economics and the Future of Marketing

  • TYPE: Session DATE: Thursday, December 14, 2017 TIME: 15:30-16:00 LOCATION: 3012
Conference Agenda

Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.


Speaker:

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...


Moderator:

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Singapore

Conference

Consumer Identity World APAC 2017

Language:
English
Registration fee:
€1200.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Dec 12 - 14, 2017 Singapore

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