Digital transformation, new digital business models, and technological trends such as artificial intelligence will revolutionize customer relations. It becomes indispensable to personalise communication to the customer and to address him always in the right context. Integrated customer data management forms the basis for this, opening up new sales potential and improving the customer experience.
In this talk, you will learn more about the strategic challenges that come with the introduction of customer data management solutions and how these can be addressed: from time-to-market requirements, through international rollout, to how to support new services as well as mergers & acquisitions.
