User Experience & Identity: How to Reach the Marketing Department
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Saving the Marketing World with CIAM: One Identity at a Time

Combined Session
Wednesday, May 16, 2018 12:00—13:00
Location: AMMERSEE II

Modern Customer IAM architectures are expected to be the jack of all trades: They are supposed to streamline the customer acquisition process for Sales, provide a consistent user experience across all channels for end users, deliver extensive analytics for Marketing and Customer Service, and integrate seamlessly with a variety of enterprise applications such as CRM and Sales and online touch-points - all while upholding the classic goals of strong authentication and authorization in the light of ever-growing Compliance and Information Security regulations.

Traditional IAM and CIAM has a focus on persons and everything they own or may access; current sales strategies often target households where the target customer is not the person paying for the services or an “IT guy” is in charge of the infrastructure of the service consuming household members.

This panel will be discussing the most controversial and challenging aspects inherent to any CIAM implementation, all of which need to be balanced by careful thought and strategic planning:

Key Takeaways

Saving the Marketing World with CIAM: One Identity at a Time
Presentation deck
Saving the Marketing World with CIAM: One Identity at a Time
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Ivo van Bennekom
Ivo van Bennekom
PwC
Ivo leads the PwC Digital Identity Impact Center for the EMEA region. Ivo has over 15 years of experience within the digital technology space, with a specific focus on global identity market...
Jason Rose
Jason Rose
Gigya
Jason leads Gigya's global marketing initiatives. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Most recently, Jason led marketing...
Steffen Sperling
Steffen Sperling
Ventum Consulting
As Managing Partner of Ventum Consulting, based in Vienna, Austria, Mr. Steffen Sperling has been the driving force behind successful IAM and CRM implementation projects across industries for the...
Maarten Stultjens
Maarten Stultjens
OneWelcome
Maarten is VP Corporate Development at OneWelcome. He has a passion for identity and access management (IAM) and information security. On a daily basis he is in close contact with customers,...
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