While the drivers of Employee IAM are more about operational excellence, regulatory compliance, and cybersecurity, CIAM has far more business impact. In today's connected business, the consumer and customer identities are at the centre. Managing these and their access builds the foundation for successful customer interaction. In this interview-style panel, 1st-hour experts Maarten Stultjens from iWelcome and Jason Rose from Gigya will discuss where CIAM is today and where they expect it to be in few years from now, but also how the relationship to Enterprise IAM has changed and will continue to change.
Modern Customer IAM architectures are expected to be the jack of all trades: They are supposed to streamline the customer acquisition process for Sales, provide a consistent user experience across all channels for end users, deliver extensive analytics for Marketing and Customer Service, and integrate seamlessly with a variety of enterprise applications such as CRM and Sales and online touch-points - all while upholding the classic goals of strong authentication and authorization in the light of ever-growing Compliance and Information Security regulations.
Traditional IAM and CIAM has a focus on persons and everything they own or may access; current sales strategies often target households where the target customer is not the person paying for the services or an “IT guy” is in charge of the infrastructure of the service consuming household members.
This panel will be discussing the most controversial and challenging aspects inherent to any CIAM implementation, all of which need to be balanced by careful thought and strategic planning:
Key Takeaways