User Experience & Identity: How to Reach the Marketing Department
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User Experience & Identity: How to Reach the Marketing Department

Combined Session
Wednesday, May 16, 2018 12:00—13:00
Location: AMMERSEE II

Experts Interview: Broadening IAM to CIAM - The Business Aspects

While the drivers of Employee IAM are more about operational excellence, regulatory compliance, and cybersecurity, CIAM has far more business impact. In today's connected business, the consumer and customer identities are at the centre. Managing these and their access builds the foundation for successful customer interaction. In this interview-style panel, 1st-hour experts Maarten Stultjens from iWelcome and Jason Rose from Gigya will discuss where CIAM is today and where they expect it to be in few years from now, but also how the relationship to Enterprise IAM has changed and will continue to change.

Jason Rose
Jason Rose
Gigya
Jason leads Gigya's global marketing initiatives. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Most recently, Jason led marketing...
Maarten Stultjens
Maarten Stultjens
OneWelcome
Maarten is VP Corporate Development at OneWelcome. He has a passion for identity and access management (IAM) and information security. On a daily basis he is in close contact with customers,...
John Tolbert
John Tolbert
KuppingerCole
  John Tolbert is a Lead Analyst and Managing Director of KuppingerCole, Inc (US). As Lead Analyst, John covers a number of different research areas, outlined below. John also advises...

Saving the Marketing World with CIAM: One Identity at a Time

Modern Customer IAM architectures are expected to be the jack of all trades: They are supposed to streamline the customer acquisition process for Sales, provide a consistent user experience across all channels for end users, deliver extensive analytics for Marketing and Customer Service, and integrate seamlessly with a variety of enterprise applications such as CRM and Sales and online touch-points - all while upholding the classic goals of strong authentication and authorization in the light of ever-growing Compliance and Information Security regulations.

Traditional IAM and CIAM has a focus on persons and everything they own or may access; current sales strategies often target households where the target customer is not the person paying for the services or an “IT guy” is in charge of the infrastructure of the service consuming household members.

This panel will be discussing the most controversial and challenging aspects inherent to any CIAM implementation, all of which need to be balanced by careful thought and strategic planning:

Key Takeaways

Saving the Marketing World with CIAM: One Identity at a Time
Presentation deck
Saving the Marketing World with CIAM: One Identity at a Time
Click here to download the slide deck. Please note that downloads are only available for event participants and subscribers. You'll need to log in to download it.
Ivo van Bennekom
Ivo van Bennekom
PwC
Ivo leads the PwC Digital Identity Impact Center for the EMEA region. Ivo has over 15 years of experience within the digital technology space, with a specific focus on global identity market...
Jason Rose
Jason Rose
Gigya
Jason leads Gigya's global marketing initiatives. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Most recently, Jason led marketing...
Steffen Sperling
Steffen Sperling
Ventum Consulting
As Managing Partner of Ventum Consulting, based in Vienna, Austria, Mr. Steffen Sperling has been the driving force behind successful IAM and CRM implementation projects across industries for the...
Maarten Stultjens
Maarten Stultjens
OneWelcome
Maarten is VP Corporate Development at OneWelcome. He has a passion for identity and access management (IAM) and information security. On a daily basis he is in close contact with customers,...
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