Earn Your Customers’ Trust: Building Deep Customer Relationships Gradually through Progressive Identity
- TYPE: Keynote DATE: Thursday, December 14, 2017 TIME: 09:40-10:00 LOCATION: 3012
In the real world, personal relationships develop slowly, over time.. You wouldn’t ask a stranger for their home address or income when you first meet them, would you? Yet, that is exactly how many brands still approach consumers online today. Progressive identity — the delicate art and science of gradually transforming anonymous online visitors into known and loyal customers while building trust through transparent interactions — is the secret to maximizing the value of CIAM investments. Join me to learn how to build progressive identity programs, and how major brands successfully implement and benefit from value-for-information exchanges with customers while maintaining a strong focus on data privacy and security.
- Registration fee:
- Contact person:
Mr. Levent Kara
- Dec 12 - 14, 2017 Singapore