Earn Your Customers’ Trust: Building Deep Customer Relationships Gradually through Progressive Identity

  • TYPE: Keynote DATE: Thursday, December 14, 2017 TIME: 09:40-10:00 LOCATION: 3012
Conference Agenda

In the real world, personal relationships develop slowly, over time.. You wouldn’t ask a stranger for their home address or income when you first meet them, would you? Yet, that is exactly how many brands still approach consumers online today. Progressive identity — the delicate art and science of gradually transforming anonymous online visitors into  known and loyal customers while building trust through transparent interactions — is the secret to maximizing the value of CIAM investments. Join me to learn how to build progressive identity programs, and how major brands successfully implement and benefit from value-for-information exchanges with customers while maintaining a strong focus on data privacy and security.


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Rashmi Vittal - Earn Your Customers’ Trust: Building Deep Customer Relationships Gradually...

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Singapore

Conference

Consumer Identity World APAC 2017

Language:
English
Registration fee:
€1200.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Dec 12 - 14, 2017 Singapore

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