The MarTech Panel
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The MarTech Panel

Combined Session
Wednesday, November 29, 2017 15:30—16:00
Location: New York

Closing the Marketing and IT divide… “Collaboration offers huge pay off throughout the enterprise”

In this panel discussion, we can explore the blending of marketing and technology. 

Anyone concerned with digital marketing is involved since digital by its very nature is technologically-based. We will ask  what can we do to harness technology to achieve marketing goals and objectives 

Christophe Benavent
Christophe Benavent
University Paris Nanterre
Christophe Benavent is Professor at University Paris Nanterre. He is a specialist of marketing and focus on how digital technologies change practices and strategies. He is also and author...
Lars Helgeson
Lars Helgeson
GreenRope
Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he...
Herve Le Jouan
Herve Le Jouan
Privowny
Hervé Le Jouan is an repeated Entrepreneur and Senior Executive having been involved in key Digital Measurement companies in the last 16 years. After 8 years in the Software industry where...
Tiphaine Saltini
Tiphaine Saltini
Neuroprofiler
Tiphaine worked in private banking before launching Neuroprofiler, an Investor Profiler Game, during her PhD in behavioral finance.Tiphaine graduated in Management (HEC Paris) and Cognitive Science...
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