Behavioral Economics and The Future of Marketing

  • TYPE: Combined Session DATE: Wednesday, November 29, 2017 TIME: 15:00-15:30 LOCATION: New York
Track

Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.


Speaker:

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...


Moderator:


Paris, France

Conference

Consumer Identity World Europe 2017

Language:
English
Registration fee:
€1200.00
Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Nov 27 - 29, 2017 Paris, France