MEF Workshop: The Trust Advantage

The rise of the savvy consumer who favors and engages with businesses who are seen as good stewards of their personal data means Trust is rapidly becoming the key differentiator in an increasingly data-driven personalized digital world.

In this interactive session facilitated by an independent trust expert and hosted by the multi-stakeholder Working Group from global trade body Mobile Ecosystem Forum, (MEF) will explore the potential for creating a trust framework for personal data.  Such a framework would allow businesses to achieve trust through an internationally recognizable symbol such as a kite mark by setting a bar for good stewardship in any given territory.

As we enter a new era in which individuals expect businesses to treat their personal data carefully, a Trust Framework can give the individual the confidence that any company collecting, using and securing their data can be trusted to meet certain minimum standards with regard to the statements they make regarding the use of data and complying with those statements – essentially to treat individuals and their data with respect. For businesses, such accreditation would be a means to differentiate by communicating their trustworthiness and integrity in the most simple, direct and visible way.

This feasibility workshop explores the opportunities and priorities for implementing a trust framework and is open to all conference attendees.