The combination of Identity & Access Management and Customer Relationship Management continues to be a core element for any digital business. Because of all the different data sources, Customer Identity & Access Management (CIAM) needs to be secure, clear and user-friendly at the same time. This combination must be taken seriously to provide a smooth Customer Experience (CX) and to guarantee that every consumer can control the access of his personal information. This panel will discuss what is important for good User Experience and how you can create it without getting trouble with privacy regulations.