CIAM Innovation

  • TYPE: Combined Session DATE: Tuesday, November 28, 2017 TIME: 12:00-13:00 LOCATION: Le Hub


So you have decided you need a consumer-focused identity management strategy.  Which business objectives will your CIAM strive to meet?  What tactics do most organizations put into place to achieve their consumer identity goals?  How do strategies change over time?  We will hear from some leading experts on how to maximize ROI on CIAM deployments.


Rooly Eliezerov is Co-founder & President at Gigya. Gigya provides a Customer Identity Management platform that helps companies turn unknown site visitors into known, loyal and engaged customers. More than 700 of the world’s leading enterprises including Nike, KLM and Turner, rely on...

Cécile Wendling is Head of Foresight at AXA. She works on the future of insurance, AI, blockchain, smart cities, Insurtech, among others. She is also a researcher (sociology of risks). She teaches at Sciences po Paris, ENA, Polytechnique. Her main field of research is around foresight...

The current state of e-commerce is defined by a mutual dependency between consumers and companies. While the former is allowed access to free and customized services, the latter enjoys the economic advantage following the immense collection and use of individuals’ personal data. However, this exchange of “freedoms” often masks power and information asymmetries, where the data subjects perceive a loss of control and an affected free choice. As a solution to these challenges, legal scholars and policymakers sought both non-market and market-oriented mechanisms to restore the control of the consumers over personal information and digital identities. Furthermore, the emerging personal information management systems have been argued to provide the necessary protective architectures for strengthening the position of the data subjects in the modern information markets. The aim of this presentation is to analyze the concept of consumer sovereignty in the context of PIMS and the role of these trusted intermediaries in shaping the digital identities. Reflecting to a high extent the traditional property rhetoric, these data management services might reinforce the unhealthy habits of data monetization. Additionally, the individualistic approach regarding the subject of such control, featured in the personal data stores, appears to rely on a structure of “shared” management, raising additional trust and data protection concerns.

Key Takeaways:

- mapping the development and the role of PIMS in the information marketplace;
- identifying the misunderstandings regarding consumer control over personal data and digital identities in the context of PIMS;
- discussing how the control rights provided by GDPR can be effectively implemented on these data management platforms;
- reflecting on both individualistic and collective dimensions of consumer control: building self-sovereign identities in architectures of mutual trust.


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Session Links

Paris, France


Consumer Identity World Europe 2017

Registration fee:
Contact person:

Mr. Levent Kara
+49 211 23707710
  • Nov 27 - 29, 2017 Paris, France