Behavioral Economics: Understanding the Connected Customer

  • TYPE: Combined Session DATE: Tuesday, September 12, 2017 TIME: 11:00-12:00 LOCATION: 409
Track

Sessions:

People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories


Speaker:

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...


There’s a reason why many of us use the same simple password for every login: Who can remember dozens of different combinations of numbers and letters?  The good news is that technology is on the verge of rendering passwords obsolete – bolstering security, as well as making users and customers happier.  In this session, hear user case studies and leading practices for improving security, efficiency, and user experience.


Speakers:

Bob West is the CEO of Echelon One and is responsible for creating and executing the corporate strategy. He has over 30 years of experience in corporate and startup environments. Bob is a frequent speaker on the subject of information security and risk, cloud computing, mobility, and on global...



Watch the video:  

Moderator:

Session Links

Christian Goy - The “Why” Behind Customer Journeys


Seattle, USA

Conference

Consumer Identity World USA 2017

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Sep 12 - 13, 2017 Seattle, USA