CIAM - The Base Layer for Marketing Automation

Consumer identity cannot live in a vacuum. It must be apply to sales, marketing, customer service, and as many other aspects of the business as possible. This presentation will cover how the pieces fit together and how you can leverage the data you gather into building effective interactions with your leads and clients.

- How to gather and store consumer data
- How to leverage data in your CRM and sales process
- Targeting market segments by effectively using consumer data
- Building automation around custom workflows for your consumers

Digital Identity models are driven by market developments and the underlying business models. 
The move from a product focus to a consumer focus has led to a migration from contracts of adhesion to contracts of trust. This change to the economic model will bring about new business opportunities and shape the future development of digital identity.

Understanding the shift from product- to consumer-centric models (both identity & business)

Key Takeaways:

• How to empower the consumer: Contracts of Adhesion versus Contracts of Trust
• How the development of Consumer Digital Identities can create new business models (if you know where to look for them)
• The virtuous circle of business developments and digital identity