CIAM - The Base Layer for Marketing Automation
- TYPE: Combined Session DATE: Wednesday, November 29, 2017 TIME: 14:00-15:00 LOCATION: New York
Consumer identity cannot live in a vacuum. It must be apply to sales, marketing, customer service, and as many other aspects of the business as possible. This presentation will cover how the pieces fit together and how you can leverage the data you gather into building effective interactions with your leads and clients.
- How to gather and store consumer data
Digital Identity models are driven by market developments and the underlying business models.
Understanding the shift from product- to consumer-centric models (both identity & business)
- Registration fee:
- Contact person:
Mr. Levent Kara
+49 211 23707710
- Nov 27 - 29, 2017 Paris, France