How Cognitive Sciences Are Revamping Customer Knowledge - the Financial Industry Example

Cognitive sciences have the power to put an end to generic and mass-market marketing. They allow companies to conduct a more detailed examination of clients and prospects, which leads to more and more customized marketing solutions and products. Behavioral finance is a case in point by empowering financial institutions to better understand how clients rationally and irrationally react to risk and investment opportunities. 

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How Cognitive Sciences Are Revamping Customer Knowledge - the Financial Industry Example

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