Prevent Your Customers from Fraud and Cyber Risks

  • TYPE: Combined Session DATE: Tuesday, November 28, 2017 TIME: 14:30-15:00 LOCATION: Le Hub
Track

How Cognitive Sciences Are Revamping Customer Knowledge - the Financial Industry Example

Cognitive sciences have the power to put an end to generic and mass-market marketing. They allow companies to conduct a more detailed examination of clients and prospects, which leads to more and more customized marketing solutions and products. Behavioral finance is a case in point by empowering financial institutions to better understand how clients rationally and irrationally react to risk and investment opportunities. 


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Speaker:

Tiphaine worked in private banking before launching Neuroprofiler, an Investor Profiler Game, during her PhD in behavioral finance. Tiphaine graduated in Management (HEC Paris) and Cognitive Science (ENS Ulm). She was also a visiting scholar at Harvard University in psychology.


Moderator:

Session Links


Paris, France

Conference

Consumer Identity World Europe 2017

Language:
English
Registration fee:
€1200.00
Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Nov 27 - 29, 2017 Paris, France